New toy trends in Europe

The European market is evolving rapidly and toy trends are already shaping the future of industry. Every year, at the trade fairs for Nuremberg and Deauville the innovations that are redefining buying behaviour. With over twenty-five years' experience, I work with brands that want to understand these changes and take advantage of them.

Why following toy trends is crucial

The toy industry is highly sensitive to changes in society and technology. Visit new toy trends directly influence consumer expectations. Brands that fail to adapt quickly risk losing their competitive edge. Identifying these trends means launching the right products at the right time.

The Kidult phenomenon

The market for adult toy enthusiasts, called kidultsis experiencing strong growth. Figurines, board games, spin-off products and collectors' items are attracting customers ready to invest in nostalgia and geek culture. This phenomenon is transforming toy trends in Europe, opening up new growth drivers for the brands.

I've worked with a number of companies that have successfully positioned themselves in this segment and achieved real results.

The rise of educational toys

Parents attach increasing importance to the educational aspect. Visit new toys Europe now include language learning, programming and logic. These products combine fun and education, and meet strong market demand. This trend is growing stronger every year, supported by distributors and teachers.

A well-designed educational toy becomes a major asset for a brand.

The gamification of everyday life

La gamification is increasingly influencing toys and everyday life. Connected games, applications linked to physical products and interactive experiences are creating new uses. This approach involves children and parents to a greater extent. It is also transforming the relationship between brands and their consumers.

The toy trends in Europe show that this hybridisation of games and technology is accelerating.

Sustainability and responsibility

Among the new toy trendsSustainability is at the heart of this. Consumers expect products to be environmentally friendly and made from responsible materials. Ecological, recycled and certified toys are increasingly present on the market. I regularly advise my clients on these strategic developments.

A sustainable toy is not just a product, but also a strong message to consumers.

The influence of social networks

The toy trends are spreading rapidly via TikTok, Instagram or YouTube. A viral video can turn a toy into a global success. Parents and children follow influencers to find out what's new. I can help you integrate these levers into your marketing strategies and boost your visibility.

Differences between European markets

The new toy trends vary from country to country:

• In France, strong demand for educational and responsible toys
• In Germany, the importance of sustainability and quality
• In Spain and Italy, the success of creative and interactive toys
• Connected toys on the rise in Northern Europe

My role is to help my customers adapt their offer to these local characteristics.

Recent examples of key trends

I have observed several new toys Europe which illustrate these trends:

• Educational robots that introduce children to programming
• Adult figurines inspired by cult licences
• Hybrid games combining physical and digital
• Eco-friendly, designer wooden toys

These examples confirm that innovation is at the heart of the industry's dynamism.

Why trust me to anticipate trends

With twenty-five years' experience and international expertise, I know how to analyse the needs of our customers. toy trends in Europe and help brands take advantage of it. I speak five languages and have worked in over 50 countries. This global vision enables me to give tailored, pragmatic advice.

Conclusion: anticipate for greater success

The new toy trends are shaping the future of the European market. Kidult, educational toys, gamification and sustainability are reshaping consumer expectations. Brands that know how to anticipate and adapt will be one step ahead. I can help you identify these trends and turn your projects into successes.

👉 Contact me today on 06 48 94 02 05 or via the contact form. I speak French, English, Spanish, Italian and German and would be delighted to talk to you.