Business development for toy brands

I've been working in the toy industry for over twenty-five years. I created Toy Influence to help brands succeed in their toy business development in France and Europe. My role is to turn your ambitions into concrete results through a clear sales strategy and solid partnerships.

Why business development is essential in the toy industry

The toy market is highly competitive. Every year, more than 243 million toys are sold in France, with a major peak during the festive season (source Statista). In this context, a good product is not enough. You also need an effective distribution strategy and a presence in the right sales networks.

As a specialised consultantI help brands define the right sales strategy. My aim is simple: to boost your toy sales and secure your position in the market.

Building a successful toy sales strategy

A toy business development plan must be tailor-made. Each brand has its own strengths, identity and objectives. So I always start with an analysis of your current situation. We identify your distribution channels, your strengths and areas for improvement. Then we build a clear strategy tailored to your needs.

This strategy may include:

• Opening new distributor accounts in France and Europe
• Listing your products in specialist outlets such as King Jouet or PicWicToys
• Developing your online sales via Amazon, Fnac and Cdiscount
• Prospecting for international distributors through my network

Operational support

My support is not limited to giving advice. I also act in the field. For example, I can represent you at meetings with distributors or at trade fairs. toy fairs in Europe. What's more, I can provide regular commercial support on a timeshare basis, to complement your teams and help you achieve your objectives.

In other words, I become a real operational relay for your sales. This pragmatic approach is what sets me apart from other consultancies.

Prospecting and networking

Prospecting is an essential step for toy business development. Thanks to my network, I can put you in direct contact with key buyers. This applies to both traditional distributors and marketplaces. This saves you time and gives you rapid access to the right contacts.

My role is to facilitate your negotiations and open doors. I'll also help you prepare your business case to optimise your chances of success.

A solid network of distributors

Over the course of my career, I've built up a solid network with leading retailers such as Amazon, Fnac, King Jouet, PicWicToys and Maxi Toys. This network is a major asset for accelerating your sales. It avoids the need for time-consuming and uncertain procedures. You immediately benefit from privileged access to decision-makers.

What's more, I know the precise expectations of these players. So I can help you adapt your offer and build a convincing sales argument.

My business development successes

Over the years, I've helped a number of brands with their sales strategy. Here are a few examples:

• +62 % growth in exports at Smoby/Berchet in four years
• +90 % in sales for NUK-TIGEX in six years
• Development of BERG Toys in France and Europe, with growth of 90 % in eight years
• Implementation of smarTrike in Europe, with sales of €12m by 2020

These successes demonstrate the importance of a clear strategy and targeted prospecting. They also show that connecting with the right partners is a powerful accelerator.

The role of trade shows

Toy fairs are strategic meetings for buyers, distributors and partners. The Nuremberg trade fair, for example, is the world's largest toy event (Spielwarenmesse). It's the ideal place to present your new products and make contacts.

I can help you prepare for and manage these events. My role is to maximise your visibility, plan your appointments and ensure effective follow-up after the show. That way, your efforts translate into concrete sales.

Why entrust your business development to me?

My experience, my network and my knowledge of the sector enable me to offer you comprehensive support. What's more, I speak five languages: French, English, Spanish, Italian and German. This facilitates your international exchanges and eliminates cultural barriers.

With Toy InfluenceYou'll benefit from expertise built up over more than twenty-five years in the field. I'll work with you step by step to help you define your priorities, open strategic accounts and improve your sales performance.

Conclusion: working together to boost your toy sales

A good product deserves a solid commercial strategy. My role is to help you build that strategy and implement it effectively. Together, we can develop your sales and secure your place in the European market.

👉 Contact me directly on 06 48 94 02 05 or via my contact form. I am happy to communicate in French, English, Spanish, Italian or German.