Consultant specialising in the toy industry

I've been working in the toy industry for over twenty-five years. This long experience now enables me to act as toy consultant through Toy Influence. My role is to help brands and SMEs build a clear strategy, develop commercially and succeed on the French and European markets. Thanks to my international background, I can combine strategic expertise with operational support to meet my clients' specific needs.

A rich career serving my customers

My experience has been built up in different environments. First in Spain and Portugal, I learned to manage distribution networks and develop new markets. Then in France, I held positions of responsibility with Smoby/BerchetI was in charge of exports worldwide, excluding subsidiaries in Western Europe. In four years, we have achieved +62 % growth in export sales.

I subsequently contributed to the success of NUK-TIGEX, BERG Toys and smarTrike. These experiences have given me an in-depth understanding of how the toy market works and enabled me to identify the most effective levers for growth. Today, I'm making this expertise available to companies looking to set up or expand in Europe.

Why work with a toy consultant?

The toy industry is dynamic but highly competitive. Every year in France, more than 243 million toys are sold, with an impressive peak at Christmas (source Statista). In this context, a clear strategy is essential. A quality product is not enough: you also need appropriate distribution, effective communication and a good understanding of consumer expectations.

As a toy sector consultantI can help you :

• Analyse your strengths and areas for improvement using a comprehensive market study
• Define a sales strategy tailored to your targets
• Choosing the right distribution channels, whether specialist shops, supermarkets or e-commerce platforms
• Putting in place a concrete and effective toy marketing plan
• Improve your visibility through influence and press relations

Strategic and practical support

My approach goes well beyond theoretical advice. I give priority to action and support in the field. For example, I sometimes take temporary responsibility for the sales of a geographical area. I can also represent my customers at toy fairs in Europe, such as Deauville and Nuremberg.

This dual approach, both strategic and operational, is what makes the difference. You benefit from clear recommendations and their direct implementation. In other words, I help you turn decisions into measurable results.

My toy consultant method

Each assignment begins with a detailed diagnosis. I take into account your products, your current organisation, your sales channels and your objectives. I then draw up an action plan tailored to your specific needs. This plan may include :

• A strategic study to identify your opportunities
• A business development plan with concrete, measurable objectives
• A results-oriented toy marketing strategy
• Personalised support for your B2B meetings

What's more, I always include an international dimension. Thanks to my command of five languages - French, English, Spanish, Italian and German - I can eliminate language barriers and facilitate your negotiations abroad.

The benefits of my support

My profile is characterised by three main strengths. Firstly, extensive experience with over 25 years in the industry and a proven track record of success. Secondly, a solid network of distributors, buyers and partners in Europe. Finally, an ability to intervene both on strategy and on the ground. These elements make me a B2B toy expert capable of supporting you at every stage of your growth.

Concrete successes

Over the course of my career, I have led a number of projects with convincing results:

• Development of BERG Toys in France: +90 % growth in eight years
• Launch of smarTrike in Europe with a dedicated subsidiary: sales of €12m by 2020
• Strengthening the presence of NUK-TIGEX in Italy, the UK and Eastern Europe

These examples show how a clear strategy and the right support can transform a brand. They also demonstrate the effectiveness of my role as toy consultant.

Reliable sources to guide your decisions

I always rely on verified data. The French Federation of Toy and Childcare Industries regularly reminds us that innovation is the driving force behind brand competitiveness. For its part, The Toy Association highlights the rise of educational toys and sustainable toys. By cross-referencing this information, I'm able to build realistic strategies for my customers that are adapted to market trends.

Conclusion: moving forward together

As a consultant specialising in the toy sectorI'm committed to providing you with close, clear and effective support. My role is to listen to your needs, analyse your opportunities and guide you towards the best decisions for your business.

👉 Contact me today on 06 48 94 02 05 or via my contact form. I'd be delighted to talk to you in French, English, Spanish, Italian or German.