Nuremberg Toy Fair: setting up successfully

Every year, the Nuremberg toy fair brings together thousands of exhibitors and visitors from all over the world. It's the world's biggest toy fair and a must-attend event for all brands. With over twenty-five years' experience in the industry, I'm here to help companies set up successfully and maximise their return on investment at this major event.

Why the Nuremberg show is a must

Le Nuremberg toy fair is recognised as the global benchmark for the sector. It attracts manufacturers, distributors, buyers and journalists from over 120 countries. Taking part in this show gives you unique visibility and access to international business opportunities. For a brand, it often represents a strategic turning point.

I've been involved with a number of companies and I know the keys to optimising their presence.

The objectives of a successful presence

Being present at international toy fair is not just about exhibiting products. You need to define precise objectives:

• Launch your new ranges to an international audience
• Meet strategic distributors and key buyers
• Raise your brand's profile on the global market
• Observing innovations and anticipating trends

By working together, we can define a clear strategy that will enable you to turn your involvement into tangible success.

Preparing for your show

Success in Nuremberg depends on meticulous preparation. Before the Nuremberg toy fairit is essential to :

• Designing an attractive and functional stand
• Prepare materials in several languages for your contacts
• Plan your appointments in advance with targeted distributors
• Train your teams to communicate clearly and effectively

I offer personalised support to help you anticipate each stage and optimise your tools.

International networking: a powerful lever

Le Nuremberg toy fair is the ideal place to develop your network. It's a unique opportunity to meet international partners and talk to industry leaders. Informal discussions on the fringes of official meetings often create decisive opportunities. Thanks to my network and my command of five languages, I can facilitate these strategic contacts.

Advice on setting up successfully

Setting up successfully in Nuremberg toy fair means standing out from the thousands of exhibitors. Here are a few practical tips:

• Showcase your flagship products with dynamic demonstrations
• Taking care of your visual communication and marketing materials
• Plan smooth logistics for your samples and catalogues
• Set up a follow-up plan for prospects as soon as the show is over

These actions increase your impact and ensure a measurable return on investment.

The role of communication before and after the event

Communication is essential to the success of this international exhibition. Before Nuremberg, it is crucial to inform your partners and prospects of your presence. During the event, relaying your activities on social networks increases your visibility. After the show, rigorous follow-up will help you convert your contacts into customers. I'll be with you every step of the way to maximise your results.

Tailor-made support for Nuremberg

With Toy InfluenceI offer comprehensive support for international toy fair :

• Preparation of multilingual strategy and materials
• Organising meetings with the right people
• At your side to facilitate discussions
• Analysis of results and post-show follow-up

My operational experience and European network will enable you to turn this exhibition into a lever for growth.

Why put your trust in me for your site

I have worked with local and international brands in a variety of markets. My experience in business development and my expertise in toy marketing strategy enable me to provide practical, concrete advice. I also speak French, English, Spanish, Italian and German, which makes international negotiations easier.

My objective is simple: to make your participation in the Nuremberg toy fair measurable and lasting success.

Conclusion: a successful Nuremberg toy fair

Le international toy fair Nuremberg is a key moment for any company in the sector. Good preparation and a clear strategy are essential if you are to make the most of this event. I can offer you comprehensive support to maximise your visibility and turn your opportunities into results.

👉 Contact me today on 06 48 94 02 05 or via my contact form. I speak French, English, Spanish, Italian and German and would be delighted to talk to you.