Consulting firm for the toy sector

For over twenty-five years, I've been working in the world of toys, an exciting, demanding and constantly evolving sector. When I created Toy Influencemy jouet consulting firmI wanted to offer brands and manufacturers unique expertise: a combination of my international experience, my European network and my ability to support each client with tailor-made strategic and operational follow-up.

Why choose a consultancy specialising in toys?

The toy market is like no other. High seasonality, constant innovation and growing expectations in terms of safety and durability make it a complex field. As head of Toy InfluenceI know that specialised support can make the difference between a successful project and a launch that is struggling to find its audience.

Calling on a toy consulting companyWhen you work with me, you get a clear picture of your strengths and areas for improvement, and you avoid costly mistakes. Unlike a generalist consultancy, I know the codes of this industry, the key players and the expectations of French and European distributors.

A dynamic but highly competitive market

In France, more than 243 million toys are sold every year, with a spectacular peak during the festive season when sales sometimes exceed one million a day (source Statista). This intensity underlines the importance of a clear strategy to differentiate and capture the attention of buyers.

According to the French Federation of Toy and Childcare IndustriesIn France, the toy industry is made up of hundreds of players vying to innovate. In such a context, working with a jouet consulting firm This specialised approach allows you to make secure choices and optimise your investments.

My role: to provide you with strategic and operational support

I'm not just giving you a report. My approach to toy consulting is based on active, pragmatic collaboration. Together, we analyse your positioning, your objectives and your constraints, and then I build an action plan tailored to your situation.

For example, I can make a market research to validate the opportunity of a launch in France or Europe. I can also handle the business development identifying and negotiating with distributors, whether through traditional channels (specialist chains, supermarkets) or marketplaces such as Amazon, Fnac or Cdiscount.

Tailor-made strategic support

Every company has a different history and particular ambitions. My role is to adapt my methodology to your needs. This can take the form of :

• A complete internal and external diagnosis (strengths, weaknesses, opportunities, threats)
• A toy marketing plan targeting your priority categories
• A communications strategy incorporating press relations and digital influence
• Support with toy fairs to maximise your contacts and sales

My network: a major asset for your growth

After more than two decades in this sector, I've built up a solid network of distributors, buyers, influencers and partners. This network enables me to put my customers in touch with the right people at the right time. It's a real lever for speeding up your set-up and securing your sales.

When I accompany you, you benefit from both my toy consulting expertise and my privileged contacts in the industry. It's this combination that makes Toy Influence so strong.

My past successes

Throughout my career, I have had the opportunity to contribute to the development of numerous brands with concrete results:

• +62 % in export sales at Smoby/Berchet
• +90 % growth in 6 years for NUK-TIGEX
• BERG Toys has become a leading go-kart manufacturer in France (+90 % turnover in 8 years)
• 12m sales in Europe for smarTrike in 2020

These successes are proof that a clear strategy and rigorous support pay off. In each of these cases, I have put in place a tailor-made strategic support package, adapted to the specific characteristics of the company and the market.

Why work with me?

I speak five languages: French, English, Spanish, Italian and German. This enables me to communicate without barriers with your international partners and optimise your negotiations. This linguistic competence is a considerable asset in a globalised market such as the toy industry.

I'm a firm believer in the potential of this sector, particularly with the emerging trends in educational toys, connected toys and the 'kidults' market. My support is based on transparency, responsiveness and performance.

Data and sources to better understand the market

I always base my recommendations on hard facts. For example, the global toy market is growing steadily, driven by new consumer expectations in terms of sustainability and innovation. According to The Toy AssociationConnected toys and eco-responsible toys will be among the fastest-growing segments in the years to come.

These data complement those of the FJPwhich confirms the importance of innovation in remaining competitive in this industry. Bringing together several reliable sources enables me to give you a strategic and realistic vision of your opportunities.

Conclusion: teaming up to develop your brand

As head of Toy InfluenceMy aim is to help you grow, innovate and find your place in a market that is demanding but rich in opportunities. Whether you're an ambitious start-up or an established player, I'll support you with the same commitment.

👉 Contact me directly on 06 48 94 02 05 or via my contact form. I'd be delighted to talk to you in French, English, Spanish, Italian or German.